What's the difference between social media and fan communities? Manual books you want to read when understanding the purpose and role of each
What you can learn in this document
Characteristics and roles of social media
Characteristics and roles of fan communities
How to make good use of a combination of each
This document focuses on “social media” and “fan community,” and organizes the characteristics and roles of each. It summarizes ICON's original activities (main business) and how to properly use social media and fan communities.
Points and flow when thinking about transferring a fan club
